There are more and more users that connect to the internet via mobile and use voice interfaces for their searches. These searches mostly refer to local businesses, entertainment and...
Big data is one of the topics many businesses are expected to address these days. In a world that’s rapidly adopting a new generation of technologies and tools, you...
When you carry out a marketing strategy, the first thing to take into consideration is client segmentation. Unfortunately, many B2B campaigns nowadays continue to use certain methodologies to identify...
The customer journey should be a priority for your business; people don’t buy products or services, they buy experiences! They buy the feelings that occur when they establish contact...
Besides all the times we’ve mentioned that nowadays marketing strategies shouldn’t be brand-centric, this article has been highly requested from our readers, who want to have a closer look...
The relationship between company and client walks on a very thin line, always balanced, in search of new equilibrium. The challenge facing a company in the modern-market, saturated with...
A prospective buyer is the semi-fictitious representation of your client-type and is built by collecting and analyzing your real clients’ data. An excellent tool for studying your prospective...
“Content is king”. Ok, maybe is the cheesiest and most obvious way to start this blog post, but the reality is that today content is really one of the...
Social media marketing is a fundamental part of an Inbound Marketing strategy. The reason is pretty simple: it endorses all the main characteristics of Inbound, such as:
The primary objective of every respectful marketing strategy is to supply one’s clients with an excellent customer experience. A positive interaction with your company, at every stage of the...