Lead generation is one of the main process in the inbound marketing methodology; it is the activity through which you can attract and convert visitors and prospects into leads,...
There are more and more users that connect to the internet via mobile and use voice interfaces for their searches. These searches mostly refer to local businesses, entertainment and...
Big data is one of the topics many businesses are expected to address these days. In a world that’s rapidly adopting a new generation of technologies and tools, you...
When you carry out a marketing strategy, the first thing to take into consideration is client segmentation. Unfortunately, many B2B campaigns nowadays continue to use certain methodologies to identify...