A month ago, Lush UK officially announced its abandonment of social media. The UK brand affirms that the constant changing of algorithms and the almost inexistent organic reach don’t...
A SWOT analysis is an evergreen technique to evaluate your company’s status. As we’ve seen, it can be part of a vaster analysis scenario, the GAP one.
Today I’m going to tell you about a practical example of how HubSpot can be your ace in the hole when it comes to grow your inbound marketing and...
Are you dreaming of taking your business global, but don’t know exactly how?
I really do love the fashion industry. And not because I’m some kind of “fashionista” or similar. In my opinion is the field where storytelling can be applied in...
Last week we saw how a content marketing strategy is fundamental if you want to go global with your fashion business. We also had a look at how a...
Often, there’s a little bit of misunderstanding when we talk about content strategy and content marketing. Still, a lot of marketers use the two words without highlighting a considerable...
Certainly, to expand a business globally doesn’t happen from one day to another. It’s a tough process that requires strategic thinking, partnerships, benchmarking and much more. On the other...
If you looked at our past blog posts, you already know the basics of inbound marketing. It’s a methodology that aims to create a personalized customer journey for your...
You probably already got it: if you want your business to be successful, you need to develop a functional digital strategy and integrate some innovative tools in your company’s...